Girls' Generation Signed as Face of Baby-G Advertising Campaign
- July 10, 2012
Girls' Generation
TOKYO, July 10, 2012 — Casio Computer Co., Ltd. announced today that
it has signed Girls' Generation, the girl pop group that has taken Asia
by storm, as the face of a Baby-G advertising campaign that begins in
July 2012. Girls' Generation embodies the "tough, cute, cool" concept of
Baby-G, Casio's shock resistant watches for women.
Launched in 1994, Baby-G is Casio's watch brand for women which inherits
the toughness of its shock-resistant G-SHOCK watches. Since then, the
basic shock resistance and superior waterproof performance of Baby-G has
evolved with additional features and higher performance, including
solar-powered systems and neon illuminators. The Baby-G brand is
extremely popular with young women, who appreciate how its design not
only taps the latest trends but also allows individual expression, as
well as the rich spectrum of colors that make Baby-G watches the perfect
fashion accessory.
Girls' Generation is a highly versatile girl pop group whose members not
only sing, but also appear as models and actresses on TV, in
commercials, and in films. Girls' Generation is the ideal match for the
Baby-G brand, with the group's adaptable yet tough, active image and
sporty, healthy beauty, topped by the individuality of each of the nine
members' fashionable lifestyles. Girls' Generation will represent the
face of the brand in South Korea, China, Hong Kong, Macao, Taiwan,
Vietnam, Thailand, Indonesia, the Philippines, Malaysia, Singapore, and
Australia.
By appearing in product catalogs and advertisements, Girls' Generation
will promote the Baby-G worldview to young women, the brand's target
demographic.
Girls' Generation Bio
Taeyeon, Jessica, Sunny, Tiffany, Hyoyeon, Yuri, Sooyoung, Yoona, and Seohyun are the nine members who make up the South Korean girl pop group Girls' Generation. Since their debut as pop singers in 2007, the girls have expanded into modeling and acting, as well, and have become immensely popular throughout Asia.